Assessment of Skills and Knowledge(ASK) in Fundamental Marketing Concepts Practice Test

The number reported regarding the frequency of shaving by men ages 18-35 in the survey reflects the mode. The mode is the value that appears most frequently in a data set. In this context, since most men in that age group reported shaving every day, that response is the mode, indicating it is the most common practice among the respondents.

In contrast, kurtosis refers to the shape of the distribution of numbers, particularly regarding the tails, and doesn’t directly relate to individual frequency counts. The mean is the average value of a data set and can be skewed by extreme values, which doesn’t fit the context of identifying a single most common observation. Similarly, the median represents the middle value when data is sorted, and does not capture the most frequently reported behavior among the surveyed group. Thus, in this case, identifying the mode helps in understanding the most prevalent shaving habit amongst the targeted demographic.